5 Ways to Instantly Increase Your E-Commerce Traffic and Sales
What is E-Commerce? Well, to put it succinctly, it is basically creating your own website with the intention of selling products online.
That being said, with the things that we have now, we can easily put up our own online stores. The problem is to actually drive customers to your store.
Well, in today’s article, I will talk about some ways you can instantly increase your e-commerce site’s traffic to improve sales.
Being one of the biggest social media platforms out there, putting up ads on Facebook can really improve your site’s traffic. One of the reasons why I recommend that you get Facebook ads is the fact that it is a much lower cost per click than Google Ads.
That being said, you can utilize acquisition campaigns to help drive cheap traffic to your content and collection pages. Facebook will then put cookies to your visitors to help with remarketing.
You can use dynamic product ads if you find out that a lot of people put items in their carts but ultimately would not check out.
A lot of online businesses have thrived thanks to Instagram. This platform allows you to upload high-quality images and videos and you can utilize this medium to market and promote some of your products.
To help drive more traffic to your e-commerce store, what you can do is grow your Instagram account. To do this, you should upload content regularly (about 3 pictures and videos a day), drop comments to relevant Instagrammers, and even employ the help of some influencers as well.
There are many aspects to SEO, but one thing that can really help you get more people to your online store is to leverage backlinks.
There are many ways you can get backlinks. Some of them are by collaborating with similar websites in your industry and get active in forums in your niche.
Search Engine Marketing is where you will utilize search engines (particularly Google) to help display ads on the SERPs that will link to your website.
Suppose that you own a shoe store, you can create a Google ad that will tackle about 10 different search terms that pertain to your website. This can be anything like “best shoe store in *insert location here*” “best sneaker store in…” among many others.
When you create Google ads, you can choose three different campaigns: Shop, Display, or Search.
You may have to experiment which one works for you the best.
Contests and Giveaways
One is one thing a business owner can do that will help spark interest in your business? Well, to give some freebies of course!
This can either be done in the form of contests or even giveaways. For contests, you can utilize social media platforms to promote your contest- highlighting the things that people can win when they join.
For giveaways, you can do something like “for the first 50 customers, you will receive an item for free”. Doing these things will surely pique the interest of potential customers.